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Jim's client Dr. Howard Hagglund gave Jim a startling statistic:
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![]() DR. HOWARD HAGGLUND--"Second Opinion, Please," KTOK radio, Oklahoma City. Dr. Hagglund shares some thoughts on audio you can download right now by just clicking the link (you must have a sound card in your PC):
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Most doctor, psychiatrists, nurses and other medical staff. . . leave medical school ill
prepared to slug it out in the public arena of practical medicine.
Now the need for preparation in interactive skills has been escalated.
How?
Patients no longer get all their medical advice just from doctors.
What skills have suddenly become necessary to WIN patients trust in the information age?
Answer: anything and everything that can help you get and maintain "high visibility"!
Even the most talented surgeon now needs more:
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sound bite/'saond bait/noun; |
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These two audio clips are from Jim's talk to the Menlo Park Rotary Club in Menlo Park, California. Jim adds some notes to supplement each audio clip to help the reader better follow Jim's argument:
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Q: "In recent history, when has humor WON over a resistant patient?"
A: To read and hear the man's own words, we provide Dr. Howard Hagglund's testimonial to the effectiveness of Jim's techniques.
Q: "Jim, why don't you just write me some jokes, and let it go at that?"
A: It's more about teaching you a way of thinking than just handing you a few one-liners. Typically, patients can see a joke coming unless you have the technique to slip it in at the right time. When they see it coming, that can create distrust, undermining the whole purpose of telling a joke in the first place.
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